Review
Useful when judging whether a preview explains the page quickly in a feed.
Verdict
Linear's homepage preview behaves like a brand ad, while its inner pages rely on a consistent generated card system. That is a strong pattern for a product with many content pages.
What works
- The homepage card carries enough visual identity to be recognizable without reading every word.
- Inner pages use a repeatable generator, so Changelog and Customers do not fall back to the same generic asset.
- The copy is short enough for social feeds, where previews are scanned rather than read carefully.
Watchouts
- Generated inner-page cards can become too similar if every page only changes the title.
- A page-specific visual cue for high-value pages can make the preview feel less templated.
Page variation study
The product question: does each page type get its own useful preview?
Why this matters for automatic OG images
This is the clearest fit for URL-based OG generation: keep a branded system, then let each route produce a title-specific image automatically.
Homepage
Distinct brand-led image.
- og:title
- Linear - The system for product development
- og:description
- Purpose-built for planning and building products with AI agents.
- og:image
- https://linear.app/static/og/homepage.jpg
Changelog
Generated title card.
- og:title
- Changelog - Linear
- og:description
- New updates and improvements to Linear.
- og:image
- https://linear.app/api/og/generic?title=Changelog&v=3
Customers
Generated title card.
- og:title
- Linear Customers
- og:description
- Meet the startups and enterprises that choose Linear to build products better.
- og:image
- https://linear.app/api/og/generic?title=Customers&v=3