Review
Useful when judging whether a preview explains the page quickly in a feed.
Verdict
Figma's previews lean into the fact that the product is visual. The best lesson is consistency of craft across very different page intents.
What works
- The homepage, blog, and design product page all use different images.
- The images feel native to the product category rather than like generic SaaS screenshots.
- The page titles are specific enough to stand alone in a social feed.
Watchouts
- Highly detailed product visuals can become noisy if there is no clear focal point.
- Regionalized CDN image URLs are fine, but they need stable crawler access and cache behavior.
Page variation study
The product question: does each page type get its own useful preview?
Why this matters for automatic OG images
A visual product can still benefit from automatic URL-based generation when every template, blog post, or resource page needs a preview but manual design is too slow.
Homepage
Homepage product image.
- og:title
- Figma: The Collaborative Interface Design Tool
- og:description
- Figma is the leading collaborative design platform for building meaningful products. Design, prototype, and build products faster-while gathering feedback all in one place.
- og:image
- https://cdn.sanity.io/images/599r6htc/regionalized/342e17642c7afa81206490b0dd21c3e5724ae040-2400x1260.png?w=1200&q=70&fit=max&auto=format
Blog
Editorial brand image.
- og:title
- Figma Blog | Shortcut
- og:description
- Welcome to Shortcut, Figma's blog for telling stories about people, and the priorities, plans, and pivots they discover along the path of bringing new ideas to life.
- og:image
- https://cdn.sanity.io/images/599r6htc/regionalized/69ca22dc90c2f095b57adec1a61a37ccc5107895-1200x630.png?w=1200&q=70&fit=max&auto=format
Design
Product-page image.
- og:title
- Free Design Tool for Websites, Product Design & More | Figma
- og:description
- Our free, website design software allows you to create, collaborate & streamline your workflow. Bring together powerful design features built for the future of web.
- og:image
- https://cdn.sanity.io/images/599r6htc/regionalized/00aad8c836260e85fdaa6c88addab34c86e54783-2400x1260.png?w=1200&q=70&fit=max&auto=format