Review
Useful when judging whether a preview explains the page quickly in a feed.
Verdict
Canva is a strong search target for design inspiration, and its metadata shows a practical crawler lesson: what social bots receive can differ from what a normal browser sees.
What works
- The features page uses a specific image that fits the design-tool category.
- The templates page still exposes a fallback image even when the sampled response reports an unsupported client.
- The brand is highly searched, so even partial metadata examples are useful for comparison.
Watchouts
- The sampled homepage returned a bot-protection response, so it is not used as the featured sample.
- Unsupported-client responses can make metadata audits more complicated.
Page variation study
The product question: does each page type get its own useful preview?
Why this matters for automatic OG images
Sites with templates, generated pages, or protected app surfaces need crawler-visible OG images that do not depend on the normal browser experience.
Features
Feature-page image.
- og:title
- Explore Canva Features to Unlock Your Creativity
- og:description
- With impressive features all in one place, creating content that stands out has never been this easy.
- og:image
- https://content-management-files.canva.com/0fd97b90-f8f2-44c0-9850-3f3e50dff024/clientuibusinessproductfeaturespageshomeimagesfeatures-social-image.jpg
Templates
Fallback metadata sample.
- og:title
- No obvious og:title in sampled HTML
- og:description
- Unsupported client - Canva
- og:image
- https://static.canva.com/static/images/fb_cover-1.jpg
Homepage
Bot-protection sample.
No image found in sampled HTML
- og:title
- No obvious og:title in sampled HTML
- og:description
- No obvious og:description in sampled HTML
- og:image
- Not found in sampled HTML
MyOG.social's API fills this gap with one crawler-visible og:image tag:
<meta property="og:image" content="https://api.myog.social/og?url={encoded_page_url}" />