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Editorial OG image audit

nytimes.com social preview audit

A social preview audit comparing current public Open Graph metadata against MyOG-generated cards for a small set of New York Times URLs.

Unaffiliated editorial audit using public metadata. No endorsement implied. This page does not imply The New York Times uses MyOG.

Check homepage OG tagsOpen single URL checker

Audit readout

Small sample, manually reviewed from public Open Graph tags.

6

URLs sampled

5

Likely wins

Homepage card is present and recognizable. Recommendation: keep it unless there is a specific reason to test another homepage card.

Good original card

Exists, fetchable, good dimensions, page-specific, clear source, readable at preview size, not awkwardly cropped, and consistent across major sharing surfaces.

Weak original card

Missing image, repeated generic image, vague title, weak page context, unreadable crop, missing dimensions, or no clear reason to click this specific URL.

MyOG wedge

Use the checker to find weak previews, compare a generated card, then add one tag to create branded page-specific cards across the site.

Before and after sample

Current metadata below was captured from public page tags. The before and after cards keep the same title, description, and domain; only the image changes.

Homepage

Keep originalRoot URL
https://www.nytimes.com/
Inspect in checker

Current OG card

Default New York Times promo image

The New York Times - Breaking News, US News, World News and Videos

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world.

nytimes.com

MyOG generated card

MyOG-generated OG image for Homepage

The New York Times - Breaking News, US News, World News and Videos

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world.

nytimes.com

MyOG should not replace a strong homepage identity card by default. It should help downstream URLs avoid repeating the same generic image.
Current homepage image exists and is recognizable.
The homepage can keep a stable publisher-wide card.
The bigger opportunity is page-level previews for sections and long-tail content.

World

Generated likely betterSection
https://www.nytimes.com/section/world
Inspect in checker

Current OG card

Same default image as homepage

World News

The latest international news, investigations and analysis from Africa, the Americas, Asia, Australia, Canada, Europe, the Middle East and the U.K.

nytimes.com

MyOG generated card

MyOG-generated OG image for World

World News

The latest international news, investigations and analysis from Africa, the Americas, Asia, Australia, Canada, Europe, the Middle East and the U.K.

nytimes.com

A section-specific social card would make this link less interchangeable with the homepage.
Section title and description are page-specific.
Image is generic and does not communicate the section.
A generated card can combine section context, source, and page screenshot cues.

Business

Generated likely betterSection
https://www.nytimes.com/section/business
Inspect in checker

Current OG card

Same default image as homepage

Business

Breaking news and analysis on business and the economy, including the latest news in technology, stock markets, media and finance.

nytimes.com

MyOG generated card

MyOG-generated OG image for Business

Business

Breaking news and analysis on business and the economy, including the latest news in technology, stock markets, media and finance.

nytimes.com

This is where MyOG's wedge is clearest: keep the brand, vary the card per URL.
Metadata copy is specific and useful.
The visual does not distinguish business coverage from other sections.
Generated cards can preserve brand consistency while adding page context.

Technology

Generated likely betterSection
https://www.nytimes.com/section/technology
Inspect in checker

Current OG card

Same default image as homepage

Technology

Technology industry news, commentary and analysis, with reporting on big tech, startups, and internet culture.

nytimes.com

MyOG generated card

MyOG-generated OG image for Technology

Technology

Technology industry news, commentary and analysis, with reporting on big tech, startups, and internet culture.

nytimes.com

Long-tail section and topic pages benefit when each card explains what the click is for.
Text identifies the page clearly.
The default image leaves the preview visually generic.
A generated preview can surface page-specific headline and layout signals.

Science

Generated likely betterSection
https://www.nytimes.com/section/science
Inspect in checker

Current OG card

Same default image as homepage

Science

The latest science news and developments about space, animal behavior, plant life, the brain, genetics, archaeology, robots and climate change.

nytimes.com

MyOG generated card

MyOG-generated OG image for Science

Science

The latest science news and developments about space, animal behavior, plant life, the brain, genetics, archaeology, robots and climate change.

nytimes.com

The generated version should act like a branded editorial cover, not a generic logo tile.
Description has strong topic range.
Image does not preview those topics.
Generated cards can make evergreen section shares feel intentional.

Arts

Generated likely betterSection
https://www.nytimes.com/section/arts
Inspect in checker

Current OG card

Same default image as homepage

Arts

News and reviews from critics and reporters, including coverage of pop music, classical music, visual art, dance, movies, music, television and theater.

nytimes.com

MyOG generated card

MyOG-generated OG image for Arts

Arts

News and reviews from critics and reporters, including coverage of pop music, classical music, visual art, dance, movies, music, television and theater.

nytimes.com

This demonstrates the one-tag site-wide fix: one integration, many page-specific cards.
The section has a distinct editorial subject.
The current card image is not arts-specific.
A generated card can create a stronger social preview without manual templates per page.

Audit notes

This audit avoids revenue-lift claims and avoids implying an official relationship. It is an editorial inspection of public metadata and a comparison of before/after preview quality.

The homepage card is present and recognizable. MyOG is most useful for downstream section, article, product, and long-tail content pages where the same generic image repeats across many distinct URLs.

Recommended workflow

Start with the bulk checker, compare weak previews against generated cards, then add one tag to create branded page-specific social cards across the site.

Run bulk checkerCheck another URL

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